HONG KONG, 29 OCTOBER, 2018 – FOX Networks Group Asia today announces that Andy Baek has been appointed to a new dual role as Head and Vice President of National Geographic Channels, effective immediately.
He continues his current position as FOX Network Group Asia’s Head and Vice President of Hollywood movie channels, looking after regional channel brands such as FOX Movies, FOX Action Movies, FOX Family Movies and Star Movies.
As Head and Vice President of National Geographic channels, Andy will be responsible for overseeing the channel team operations, including programming, production, acquisition and strategy.
He will continue to be based in Hong Kong, reporting directly to Keertan Adyanthaya, Executive Vice President, Content & Communications, FOX Networks Group Asia.
Keertan said, “Andy has a strong record of success with FOX Networks Group Asia, having grown and launched the region’s most loved entertainment channels. With his unique skills in unlocking channel potential and deep knowledge of the pan-Asian landscape, I have no doubt that he will continue to make National Geographic channels a home for exploration, adventure, and the ground-breaking storytelling which has defined the brand for over 130 years.”
Andy said, “Moving to National Geographic channels is a fantastic opportunity to support FOX Networks Group Asia in sharing some of the best stories the world has to offer. National Geographic channels are home to great stories that spark curiosity and push the boundaries of what we know. This is the definition of entertainment with a purpose, and I can’t wait to work together with the team in order to bring the ground-breaking storytelling of National Geographic to life for even more viewers.”
National Geographic channels enjoyed a strong awards season. At the 2018 Primetime Emmy Awards, National Geographic was the second-most nominated network in basic cable for the second year in a row and took five Emmys, including Outstanding Cinematography for a Limited Series or Movie” for Genius: Picasso and “Outstanding Directing for a Non-fiction Program” for Jane, the story of Jane Goodall. Also winning the Critic’s Choice Award and the National Board of Review award, Jane was one of the most acclaimed and best reviewed documentaries of the year.
Andy’s tenure with FOX Networks Group Asia spans more than a decade. Starting as a Channel Manager and launching FOX and FX Korea in 2007/08, he became Head of Hollywood entertainment channels in 2010 before moving into the role of Vice President of Hollywood entertainment channels in 2013. Under his leadership, FOX has become the #1 general entertainment brand in Southeast Asia and FOX Movies has been outperforming HBO as the #1 Hollywood movie channel since 2017.
His new role as Head and Vice President of National Geographic Channels starts from today.